Network Nitpicks

I'm totally into Studio 60 on the Sunset Strip; the show is awesome. But one thing is bugging me: how is it possible to have a live 11:30 p.m. show on the West Coast? Does it air at 2:30 a.m. on the East Coast? Jordan says in an interview, "Tune in at 11:30," implying that it is indeed on at 11:30 everywhere. But how does that work? Some please tell me so I can stop obsessing about this when I watch the show.